The State of Mobile Consumer Behavior in 2017 & Beyond
The conversations kicked off with a fireside chat between our CEO, Brian Long, and Kamran Ansari, Venture Partner at Greycroft and Head of Corporate Development at Pinterest. They discussed how businesses need to constantly adapt to the rapidly-changing expectations of today’s mobile-first consumers. Kamran, who led Greycroft’s investment in mobile payments app Venmo, noted that consumers’ comfort with mobile transactions has continued to grow.
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Marketer Perspectives on Mobile Messaging
Next, a panel of marketing leaders shared their strategies on using mobile messaging to connect with their audiences in a new way. Jonny Cottone, VP of Business Intelligence at acKnowledge Digital Marketing, discussed how he has seen strong subscriber growth, high click-through-rates, and incremental revenue driven from text message marketing with Attentive. Nitasha Mehta, Associate Director of Reengagement at Boxed (online wholesale shopping site and app), talked about how they use Attentive to send exclusive content and offers to their most loyal users. Hear more from Nitasha and Jonny in this video.
Tirath Kamdar, CEO of TrueFacet (online marketplace for luxury jewelry and watches) emphasized the importance of using mobile messaging as a two-way channel for reaching consumers throughout lifecycle moments with personalized content. Jared Cluff, CMO of Blue Apron (leading meal kit delivery service), spoke about the value of using mobile to alert customers when their package has shipped and to receive feedback after it has been delivered.
Case Study: TeePublic
Adam Lasky, Director of Marketing at TeePublic (top online t-shirt retailer) shared his experience of using Attentive to grow a mobile messaging subscriber list and to send highly-engaging messages to shoppers. Adam gave examples of how TeePublic drives sign-ups from their website, and noted that shoppers are extremely willing to say “yes” to receiving text messages from the brand. After signing up, TeePublic shoppers are interacting with messages they receive about new products and promotions, and most importantly, those messages are driving sales. In terms of ROI and value per subscriber, Adam said Attentive subscribers are worth nearly 10x compared to email subscribers.
Next up… happy hour time! Guests mixed and mingled, surrounded by breathtaking sunset views of New York City. We even arranged for the Empire State Building to be lit up in Attentive gold! 😉
Thank you to everyone who joined us! If you weren’t able to make it, we hope to see you at a future #MessageOne event and have you be a part of the conversation on mobile messaging.