Series A funding led by Bain Capital Ventures will accelerate growth and product capabilities at Attentive.

We’re excited to share that Attentive has raised a $13 million Series A investment, led by Bain Capital Ventures along with participation from Eniac Ventures and NextView Ventures.

The new funding will be used to accelerate growth and scale existing operations. By growing our team, we look forward to launching new product capabilities that resonate with both marketers and consumers alike. Click here to read more about the products we currently offer, as well as case studies from brands we have worked with in the past.

As smartphone ownership increases across the US, we are excited to be at the forefront of this emerging space in mobile marketing. Younger generations have grown up in a mobile-first world and are constantly checking their smartphones. Mobile messaging is the most efficient way to interact with these young shoppers, as well as the growing number of on-the-go consumers.

Attentive looks forward to connecting consumers with their favorite brands in the fastest and most efficient way possible.

Marketers who use Attentive are seeing strong results:

On average, Attentive mobile messages have a 30%+ click-through rate.

Attentive customers have seen 10x+ higher revenue per message than email.

In 2017, Attentive drove more revenue on Black Friday and Cyber Monday than any other marketing channel for select customers.

“As experienced marketing and commerce investors, we are always on the lookout for amazing entrepreneurs who see where the world is headed in advance of the market,” said Scott Friend, Managing Director at Bain Capital Ventures.

“We had the benefit of working with Brian and team in their past business and are excited to partner with them once again as they address what we believe is the next huge platform opportunity in mobile marketing—messaging.”

Thank you to our customers, investors, advisors, and partners for your continued support of Attentive. To learn more about Attentive and mobile message marketing, request a demo on our website.

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