We’re excited to share that Attentive has raised a $13 million Series A investment, led by Bain Capital Ventures along with participation from Eniac Ventures and NextView Ventures.
The funding will be used to scale existing operations, grow our team, and launch new product capabilities that continue to resonate with both marketers and consumers. We believe that messaging is the best way for people to interact with their favorite brands, and we’re excited to be at the forefront of this emerging space in mobile marketing.
Marketers who use Attentive are seeing strong results:
- On average, Attentive mobile messages have a 30%+ click-through rate.
- Attentive customers have seen 10x+ higher revenue per message than email.
- In 2017, Attentive drove more revenue on Black Friday and Cyber Monday than any other marketing channel for select customers.
“As experienced marketing and commerce investors, we are always on the lookout for amazing entrepreneurs who see where the world is headed in advance of the market,” said Scott Friend, Managing Director at Bain Capital Ventures. “We had the benefit of working with Brian and team in their past business and are excited to partner with them once again as they address what we believe is the next huge platform opportunity in mobile marketing—messaging.”
Thank you to our customers, investors, advisors, and partners for your continued support of Attentive!
To learn more, read the full press release here.