Kopari—the beauty brand loved by celebrities like Mila Kunis, Ashton Kutcher, and Karlie Kloss—relies on Attentive text messaging to grow and maintain online sales.
Shannon Murphy, the Customer Retention Manager at Kopari, recently sat down with Internet Retailer to discuss how mobile messaging from Attentive has created a new, high-impact marketing channel for the beauty brand.
Kopari is a coconut oil beauty brand popular with celebrities such as Karlie Kloss, Ashton Kutcher, and Mila Kunis. Products are available for purchase online at the brand’s website, in addition to large retailers like Sephora, Anthropologie, and Nordstrom.
Since launching with Attentive in October 2017, Kopari has since seen rapid subscriber growth and strong performance.
“You open a text message and you click through to it when you are walking down the street. You can still do that with an email, but people are just used to opening and responding to texts,” said Murphy, “SMS fits in with who our customers are.”
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