The beauty brand loved by celebrities like Mila Kunis, Ashton Kutcher, and Karlie Kloss, relies on Attentive text messaging to grow sales
Internet Retailer recently sat down with Shannon Murphy, Customer Retention Manager at Kopari, to discuss how mobile messaging from Attentive has created a new, high-impact marketing channel.
Kopari, a coconut oil beauty brand with celebrity investors like Karlie Kloss, Ashton Kutcher, and Mila Kunis, is available through their e-commerce site KopariBeauty.com as well as at Sephora, Anthropologie, and Nordstrom. Since launching with Attentive in October 2017, Kopari has since seen rapid subscriber growth and strong performance.
“You open a text message and you click through to it when you are walking down the street. You can still do that with an email, but people are just used to opening and responding to texts,” said Shannon. “SMS fits in with who our customers are.”
Here are a few highlights from the article:
- Attentive drove 14% of Kopari’s online revenue in January 2018
- Text messages sent with Attentive have 38%+ click-through rates, the highest of all of Kopari’s marketing channels
- Subscriber sign-ups for Kopari’s text message program have grown 65% month-over-month
- Mobile now accounts for 60% of all of Kopari’s e-commerce sales, up from 53% since launching with Attentive in October 2017
Read the full article here on Internet Retailer.