It’s officially the start of the summer! With the 4th of July, Labor Day, and Back to School right around the corner, now is the perfect time to get creative with seasonal marketing strategies that will boost your audience engagement and drive sales.
With more downtime during the summer months, consumers will be spending more time browsing the web and shopping. The most effective, immediate way for e-commerce and retail brands to reach shoppers is through text messaging.
Today, we’re sharing three mobile messaging tips for how to insert your brand into the summer holiday conversation in a fun and personalized way:
1. Showcase seasonal items
Shoppers will be on the lookout for new items to add to their summer collection. Stay on top of the trend by highlighting products that are seasonally relevant for warmer months. For example, we love how Tommy John featured their “Cool Cotton” collection in a text message to their mobile subscribers. Limited-time offers and new product collections inspire shoppers to take action, and text is the ideal channel to get your messages seen first.
2. Keep it fun under the sun with images, GIFs, and emojis
Using images, animated GIFs, and emojis in mobile messages will strengthen your brand and create eye-catching, engaging marketing content. Multimedia helps add a touch of personality to messages and also leads to higher engagement and conversion rates. Incorporate it into your mobile marketing campaign to capture your audience’s attention.
3. Stay top-of-mind with cart reminders
From work to the beach, summer shoppers are constantly on the move. With e-commerce cart abandonment rates hovering around 75%, brands should remember to offer helpful reminders to on the go online shoppers in case they forgot to complete a purchase. With Attentive, you can automatically send customized abandoned cart texts to mobile subscribers, giving them an easy way to finish checking out by linking directly to their cart.
As the summer shopping season heats up, marketers should look out for new opportunities to reach mobile shoppers in an authentic, engaging way.