Learn how Winky Lux used mobile messaging to launch their highly-anticipated summer lip balm.
Luxury beauty brand Winky Lux has a dedicated following of shoppers who love the company’s imaginative lip products and commitment to being paraben, toxin, & cruelty free. As a recent article by Bustle explains, Winky Lux customers can always “expect the best of the best whenever the brand’s masterminds dream up a new product for the pout.”
The company recently launched a new signature summer item, its Watermelon Jelly Balm. Winky Lux partnered with Attentive to spread the word by sending a timely and visually appealing text message out on launch day to their list of opted-in subscribers.
What They Did
Winky Lux sent a message, complete with relevant emojis, to announce the much-anticipated new lip balm. They included an eye-catching animated gif of the product, and ended the message with a link that directs to the product details page so shoppers could easily add the new item to their carts.
Why We Love It
The emoji use and animated gif are the perfect expression of Winky Lux’s bright and fun brand. For a new product launch, text messaging is an ideal way to directly reach a group of highly engaged group of shoppers to create excitement and drive immediate action.