Luxury sunglasses retailer Solstice Sunglasses relies on mobile messaging from Attentive to reach busy holiday shoppers and make it as easy as possible for them to make a purchase.
Amanda Sitzer, e-Commerce Manager for Solstice Sunglasses, recently spoke with Internet Retailer about how the brand works with Attentive to engage with busy holiday shoppers where they spend the most time on their phone: text messaging.
Solstice Sunglasses, a luxury sunglasses boutique, wanted to launch a new performance marketing revenue stream that could act as both a customer acquisition and retention channel.
“It was important for us to find a solution with easy implementation and dedicated support. We were able to get started with Attentive in just two days,” said Amanda. “We’re very selective with our partners and need them to be the best of the best because we rely on them to help steer us in the right direction.”
The brand drives opt-ins for their mobile messaging channel using Attentive’s “two-tap” sign-up creatives on their mobile website. They also encourage opt-ins from omnichannel shoppers by placing “text-to-join” signage in their stores.
Solstice Sunglasses rewards their mobile messaging subscribers with exclusive offers—whether time-sensitive updates, like on Black Friday and Cyber Monday, or first access to their Friends and Family sale—creating a “VIP” feel.
For the week of Black Friday and Cyber Monday alone, the mobile messaging program delivered 20x+ ROI for Solstice Sunglasses. The retailer’s text messages over the Cyber 5 period drove 20%+ CTRs and 8%+ CVRs.
“People are always on their phones, so creating a mobile messaging channel seemed like a no-brainer for us,” Sitzer said. “With Attentive, the 20x+ ROI number speaks for itself on how effective this has been. There is so much opportunity for us in 2019 to make what’s already ‘big’ even bigger.”