Learn how subscription box marketplace Cratejoy is spreading its female-positive message through text messaging this International Women’s Day.
International Women’s Day, a day to recognize the social, economic, cultural, and political achievements of women, is celebrated each year on March 8th. It’s also a day to call attention to all the work still left to be done. This year’s theme is #BalanceforBetter, which focuses on building a more gender-balanced world.
Around the world, more women are in the labor force than ever before, and incomes are increasing, making them a force to be reckoned with. According to Bloomberg, women drive 70-80% of all consumer spending—which in 2018, equaled an estimated $40 trillion globally—through a combination of their buying power and influence. Even if a woman is not earning a paycheck, she is likely the decider of household expenditures.
While there is still a long way to go to achieve true gender parity, women are using their rapidly increasing spending power to change the way companies operate. As of 2018, there were 12.3 million women-owned businesses in the US. Since 2007, the number of women-owned businesses has increased by 58%.
To celebrate women-owned businesses this International Women’s Day, subscription box marketplace Cratejoy sent out an empowering message to their subscribers with a roundup of their favorite subscription boxes that are made for women, by women. Here’s why this is one of our favorite messages sent on this day.
What they did
Cratejoy sent a text message to their subscribers to celebrate International Women’s Day with subscription boxes made for women, by women. They included a graphic featuring the theme of this year’s holiday: “Balance for Better.”
Why we love it
The immediacy and mobile-first nature of text message marketing is a perfect way to reach subscribers with Cratejoy’s recommendations for subscription boxes made by women, for women. We also love that the main focus of the message is a philanthropic initiative: to show their support for women, women-run businesses, and how they are celebrating the day.