Real-life campaigns from innovative brands using personalized mobile messaging to connect with shoppers and boost sales.
As autumn leaves are changing and holiday competition is heating up, the Attentive team is back with the fall edition of our Mobile Messaging Masters series! Each season, we highlight recent text messaging campaigns that transcend the way brands engage with consumers by creating innovative and personalized experiences.
This holiday season, a powerful mobile strategy is essential for success as more than half of shoppers will make purchases on mobile devices. In addition, 70% of digital visits this season will come from mobile phones—a figure expected to jump to 75% on peak days, such as Black Friday and Cyber Monday. As mobile devices represent more and more e-commerce sales, marketers cannot afford to get lost in the noise of emails, social, and paid media.
This is why more and more modern marketers are turning to personalized mobile messaging to reach their audience and drive more revenue—during the holiday season and beyond. From limited-time offers and product launches to cart abandonment and in-store experiences, text messaging presents a massive opportunity for brands to connect with shoppers and get their messages seen almost immediately.
Here, in no particular order, are this season’s industry-leading examples from “Mobile Messaging Masters” who used personalized text messaging from Attentive to acquire and retain shoppers, create unique experiences, and drive revenue. Explore the interactive Mobile Messaging Masters guide to see all eight examples with photos, plus strategies to kickstart and optimize your own successful mobile messaging strategy.