Cobi Stein, Digital Marketing Director of Shoe Sensation, discusses how Attentive’s mobile messaging solutions have enabled the brand to rapidly grow its subscriber list, reaching more mobile shoppers than ever before.
Shoe Sensation, a regional chain of family shoe stores, wanted to connect with online shoppers in a way that would drive traffic and lead to high conversion rates on its new e-commerce website. The brand turned to Attentive to find a new channel to bridge the gap between its traditional marketing strategies and the rise of mobile usage: personalized mobile messaging.
“Getting started with Attentive was quick and pain-free,” said Stein. “Once we had our sign-up creatives and messaging nailed down, we were up and running. The whole process took less than two weeks.”
Shoe Sensation drives opt-ins for their text messaging program through Attentive’s “two-tap” sign-up solution on both their mobile and desktop websites using sign-up creatives the Attentive team helps design. “Our SMS channel will soon have more opt-ins than our email database. And with text messages being read within minutes compared to hours for email, it makes it all the more beneficial when getting the word out in a fast-paced, highly competitive retail environment,” said Stein.
After a subscriber signs up for text messages, they receive an automated series of welcome messages that introduce them to the brand while providing a coupon code for their next purchase.
Shoe Sensation’s performance with Attentive:
- 523% subscriber growth over 6 months
- 72%+ click-through rate on Welcome Offer
- 43%+ click-through rate on cart abandonment reminder
- 15x ROI overall
Shoe Sensation uses their mobile messaging channel in a variety of ways and sends approximately 2 messages per week to subscribers promoting a sale, holiday, or event.
They also use mobile messaging to work closely with the brands they carry as part of their co-op advertising program. They create dedicated text message campaigns featuring specific brands, such as the popular hiking boot brand Merrell.
As for future ways to scale, Shoe Sensation plans to use more of Attentive’s advanced audience segmentation tools to add even more layers of personalization to their campaigns and automated messages. “We’re very excited about the possibilities,” said Stein.