All Posts By

Gina Nocera

Messages We Love
September 4, 2018

Messages We Love: Labor Day 2018 Recap

Labor Day weekend signals the end of summer months and start of the school year. For retailers, this holiday weekend is an opportunity to reach shoppers who are looking to stock up on new apparel, accessories, and more for the…
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Industry Trends
August 3, 2018

Back-to-School 2018: What Marketers Should Know

Back-to-school shopping in the US is predicted to reach $82.8 billion in 2018, according to the NRF. The shopping season begins in early July and continues into September, accounting for 20% of all US retail spend outside of the winter holidays. In…
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mobile marketing millennials gen z shoppers
Industry Trends
June 26, 2018

5 Things Marketers Need to Know About Millennial and Gen Z Shoppers

Millennial (those born between the years 1980 and 1995) and Generation Z consumers (born after 1995) are a major driving…
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Messages We Love
May 14, 2018

Messages We Love: Mother’s Day 2018 Recap

The National Retail Federation predicted that shoppers would spend $23.1 billion on Mother's Day gifts, which is the second highest…
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