All Posts By

Marissa Sanford

Success Stories
February 19, 2020

How Tea Collection Uses Text Messaging to Engage Shoppers and Deliver 43x ROI

Tea Collection, a globally-inspired children’s apparel brand, was looking for a new way to connect with shoppers. The brand partnered with Attentive to create a new ROI-positive channel that would allow them to engage shoppers in a much more direct…
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rainbow shops text messaging example
Success Stories
January 9, 2020

How Rainbow Drives 65x ROI With Personalized Text Messaging

Rainbow Shops—a size-inclusive, everyday low price retailer of trendy clothing, shoes, and accessories—which sees 80% of digital revenue coming from…
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email marketing and text messaging guide for marketers
Tips & Tricks
December 19, 2019

Guide: Using Email Marketing and Text Messaging Together to Increase Customer Engagement

Text message marketing and email are two powerful brand communications channels. How should marketers think about the unique roles of…
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Industry Trends
November 19, 2019

How CB2 and Solstice Sunglasses Use Text Messaging to Convert Holiday Shoppers

Retail and e-commerce marketers know that while the holiday season presents huge opportunities to drive both traffic and revenue, it doesn’t come without its challenges, especially when trying to capture the attention of shoppers. While each holiday season experiences many…
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Personalized Mobile Messaging
Industry Trends
September 20, 2019

The Next Era of Personalization: Real-Time, One-on-One Mobile Messaging

Today’s consumers have come to expect personalization from the brands they interact with. More than half of consumers say they’re interested in seeing personalized content when shopping. Previously, marketers were more limited to communicate on broad “one-to-many channels”—like TV, radio,…
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holiday season guide preview
Tips & Tricks
August 28, 2019

Mobile Messaging Strategies for Your Best Holiday Season Ever

The 2018 holiday season saw multiple days with record-breaking e-commerce sales, increasing 17.4% overall from the previous year. A growing…
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mobile messaging masters
Messages We Love
July 29, 2019

Mobile Messaging Masters: Get Inspired By These 8 Leading Brands

The summer months are heating up, so the Attentive team is back with the next edition of our Mobile Messaging…
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cynthia rowley mobile messaging
Success Stories
July 22, 2019

How Cynthia Rowley Uses Conversational Commerce To Reach Shoppers & Boost Sales

Cynthia Rowley, a women’s designer apparel brand, wanted to better engage high-value mobile shoppers to positively impact engagement and overall conversion rates. The brand turned to Attentive to launch and scale a conversational commerce channel: mobile messaging. “We wanted to…
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memorial day weekend dermalogica text message
Messages We Love
May 29, 2019

Messages We Love: How Dermalogica Reached On-the-Go Shoppers During Memorial Day Weekend

Memorial Day, a holiday to remember and honor military personnel who have served in the United States Armed Forces, also…
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mobile messaging masters
Messages We Love
April 23, 2019

How 8 Innovative Brands Think Outside the Email Inbox to Reach Shoppers

Spring is officially in full bloom! 🌸 It’s a new season, which means the Attentive team is back with the…
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yellow daffodils
Tips & Tricks
April 17, 2019

Retail & E-Commerce Marketers’ Go-To Guide for Spring’s Billion Dollar Holidays

This year, smartphone m-commerce sales will reach $204 billion, making up over 75% of all US m-commerce sales and 34% of US e-commerce sales. This mobile shopping behavior presents a huge opportunity for retail and e-commerce marketers to drive revenue,…
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text messaging from tarte
Industry Trends
February 27, 2019

How to Create Personalized Experiences with Shoppers (& Drive Revenue) Through Text Messaging

Between the decline in email performance over the last few years, rising social media advertising costs, and the acquisition and…
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