All Posts By

Marissa Rasmussen

Personalized Mobile Messaging
Industry Trends
September 20, 2019

The Next Era of Personalization: Real-Time, One-on-One Mobile Messaging

Today’s consumers have come to expect personalization from the brands they interact with. More than half of consumers say they’re interested in seeing personalized content when shopping. Previously, marketers were more limited to communicate on broad “one-to-many channels”—like TV, radio,…
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holiday season guide preview
Tips & Tricks
August 28, 2019

Mobile Messaging Strategies for Your Best Holiday Season Ever

The 2018 holiday season saw multiple days with record-breaking e-commerce sales, increasing 17.4% overall from the previous year. A growing…
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mobile messaging masters
Messages We Love
July 29, 2019

Mobile Messaging Masters: Get Inspired By These 8 Leading Brands

The summer months are heating up, so the Attentive team is back with the next edition of our Mobile Messaging…
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cynthia rowley mobile messaging
Success Stories
July 22, 2019

How Cynthia Rowley Uses Conversational Commerce To Reach Shoppers & Boost Sales

Cynthia Rowley, a women’s designer apparel brand, wanted to better engage high-value mobile shoppers to positively impact engagement and overall conversion rates. The brand turned to Attentive to launch and scale a conversational commerce channel: mobile messaging. “We wanted to…
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memorial day weekend dermalogica text message
Messages We Love
May 29, 2019

Messages We Love: How Dermalogica Reached On-the-Go Shoppers During Memorial Day Weekend

Memorial Day, a holiday to remember and honor military personnel who have served in the United States Armed Forces, also…
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mobile messaging masters
Messages We Love
April 23, 2019

How 8 Innovative Brands Think Outside the Email Inbox to Reach Shoppers

Spring is officially in full bloom! 🌸 It’s a new season, which means the Attentive team is back with the…
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yellow daffodils
Tips & Tricks
April 17, 2019

Retail & E-Commerce Marketers’ Go-To Guide for Spring’s Billion Dollar Holidays

This year, smartphone m-commerce sales will reach $204 billion, making up over 75% of all US m-commerce sales and 34% of US e-commerce sales. This mobile shopping behavior presents a huge opportunity for retail and e-commerce marketers to drive revenue,…
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international womens day
Messages We Love
March 8, 2019

Messages We Love: Cratejoy’s International Women’s Day Message

International Women’s Day, a day to recognize the social, economic, cultural, and political achievements of women, is celebrated each year…
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text messaging from tarte
Industry Trends
February 27, 2019

How to Create Personalized Experiences with Shoppers (& Drive Revenue) Through Text Messaging

Between the decline in email performance over the last few years, rising social media advertising costs, and the acquisition and…
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Valentine's Day
Tips & Tricks
February 11, 2019

5 Tips for Sending Mobile Messages Shoppers Will Love This Valentine’s Day

In 2018, Americans spent $19.6 billion on Valentine's Day. This year, spending in the US is expected to reach over $20 billion, with 51% of consumers planning to celebrate this special day. As is the case throughout the year, but…
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DMN Awards
Company News
February 5, 2019

Attentive Named Mobile Marketing Company of the Year at DMN Awards

We are excited to announce that Attentive was named Mobile Marketing Company of the Year at the DMN Awards! DMN, which…
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personalized mobile messaging
Messages We Love
January 23, 2019

Best-in-Class Examples of Personalized Mobile Messaging

Forward-thinking brands are creating mobile marketing strategies to connect with consumers where they spend the majority of time on smartphones:…
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