Mobile Musings

The latest news, insights, & reflections from the Attentive team

Supergoop's SPF yeah package arrival
Success Stories
August 23, 2018

Supergoop: How Personalized Mobile Messaging Became a Top 3 Marketing Channel

Michael Engert, Head of Direct-to-Consumer Marketing for Supergoop, recently spoke with Glossy about how the brand works with Attentive to engage with shoppers in a familiar way using text messaging. Supergoop, the first protective skincare brand 100% dedicated to SPF,…
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vip mobile exclusive text message offer from CellularOutfitter
Messages We Love
August 15, 2018

Messages We Love: Mobile Exclusive Offers from CellularOutfitter

The immediacy and mobile-first nature of text message marketing is a natural fit for a brand like CellularOutfitter, an online…
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lessons we learned from CommerceNext
August 7, 2018

Top 3 Lessons We Learned from CommerceNext 2018

The Attentive team recently participated in CommerceNext, a retail and e-commerce conference in NYC that brought together digital marketers to discuss…
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back-to-school shopping
Industry Trends
August 3, 2018

Back-to-School 2018: What Marketers Should Know

Back-to-school shopping in the US is predicted to reach $82.8 billion in 2018, according to the NRF. The shopping season begins in early July and continues into September, accounting for 20% of all US retail spend outside of the winter holidays. In…
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winkylux new product launch text message
Messages We Love
July 18, 2018

Messages We Love: New Product Launch from Winky Lux

Luxury beauty brand Winky Lux has a dedicated following of shoppers who love the company's imaginative lip products and commitment…
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mobile messaging marketing examples for summer retail
Tips & Tricks
June 29, 2018

Mobile Messaging Tips to Heat Up Your Summer Marketing Strategies

It’s officially the start of the summer! With the 4th of July, Labor Day, and Back to School right around…
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Brian Long speaking on stage at The Lead
Company News
June 28, 2018

Attentive Featured in The Lead Quarterly’s List of Companies to Watch

We are excited to announce that The Lead has named Attentive on its list of companies to watch this quarter!…
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millennial and gen z shoppers
Industry Trends
June 26, 2018

5 Things Marketers Need to Know About Millennial and Gen Z Shoppers

Millennial (those born between the years 1980 and 1995) and Generation Z consumers (born after 1995) are a major driving…
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Gartner names Attentive a Cool Vendor in Conversational Marketing
Company News
May 18, 2018

Gartner Names Attentive a Cool Vendor in Conversational Marketing

Gartner, one of the most respected voices in technology research, releases an annual report on Cool Vendors in Conversational Marketing…
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Messages We Love
May 14, 2018

Messages We Love: Mother’s Day 2018 Recap

The National Retail Federation predicted that shoppers would spend $23.1 billion on Mother's Day gifts, which is the second highest…
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