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Industry Trends

abandoned cart reminders outperform email
Industry Trends
December 17, 2018

Why Text Message Abandoned Cart Reminders Outperform Email

We’ve all been there: we browse online, add items we’re interested in to our cart, and for whatever reason, navigate…
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woman with phone reading mobile message
Industry Trends
December 5, 2018

4 Reasons Brands Should Consider a Mobile Messaging Strategy

Text messaging has existed for years, but it has only recently emerged as a new performance marketing channel for retail…
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back-to-school shopping
Industry Trends
August 3, 2018

Back-to-School 2018: What Marketers Should Know

Back-to-school shopping in the US is predicted to reach $82.8 billion in 2018, according to the NRF. The shopping season begins in early July and continues into September, accounting for 20% of all US retail spend outside of the winter holidays. In…
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millennial and gen z shoppers
Industry Trends
June 26, 2018

5 Things Marketers Need to Know About Millennial and Gen Z Shoppers

Millennial (those born between the years 1980 and 1995) and Generation Z consumers (born after 1995) are a major driving…
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text message marketing examples for e-commerce brands
Industry Trends
September 6, 2017

Why E-Commerce Brands Love Text Message Marketing

When you think of text message marketing, you might remember a past experience from 5+ years ago. Likely, the only…
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