Category

Industry Trends

tarte text message
Industry Trends
February 27, 2019

How to Create Personalized Experiences with Shoppers (& Drive Revenue) Through Text Messaging

Between the decline in email performance over the last few years, rising social media advertising costs, and the acquisition and…
Read More
abandoned cart reminders outperform email
Industry Trends
December 17, 2018

Why Text Message Abandoned Cart Reminders Outperform Email

We’ve all been there: we browse online, add items we’re interested in to our cart, and for whatever reason, navigate…
Read More
woman with phone reading mobile message
Industry Trends
December 5, 2018

4 Reasons Brands Should Consider a Mobile Messaging Strategy

Text messaging has existed for years, but it has only recently emerged as a new performance marketing channel for retail…
Read More
back-to-school shopping
Industry Trends
August 3, 2018

Back-to-School 2018: What Marketers Should Know

Back-to-school shopping in the US is predicted to reach $82.8 billion in 2018, according to the NRF. The shopping season begins in early July and continues into September, accounting for 20% of all US retail spend outside of the winter holidays. In…
Read More
millennial and gen z shoppers
Industry Trends
June 26, 2018

5 Things Marketers Need to Know About Millennial and Gen Z Shoppers

Millennial (those born between the years 1980 and 1995) and Generation Z consumers (born after 1995) are a major driving…
Read More
text message marketing examples for e-commerce brands
Industry Trends
September 6, 2017

Why E-Commerce Brands Love Text Message Marketing

When you think of text message marketing, you might remember a past experience from 5+ years ago. Likely, the only…
Read More