Category

Tips & Tricks

Tips & Tricks
March 31, 2020

5 Examples of Non-Promotional Text Messages That Engage Subscribers

As consumers, when we think of the most common types of marketing messages we receive from companies that we’re subscribed…
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A shopper receives a triggered text message welcoming them to a text messaging program
Tips & Tricks
March 16, 2020

3 Triggered Text Messages That Drive More Revenue

Consumers rely on their smartphones more than ever, spending—on average—three hours and 43 minutes on their mobile devices each day.…
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Text Messaging Program Integration Illustration
Tips & Tricks
February 12, 2020

3 Ways to Integrate Email Marketing With Your Text Messaging Program

Thoughtfully implementing complementary email marketing with your text messaging program provides remarkable customer experiences your audience will be sure to…
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email marketing and text messaging guide for marketers
Tips & Tricks
December 19, 2019

Guide: Using Email Marketing and Text Messaging Together to Increase Customer Engagement

Text message marketing and email are two powerful brand communications channels. How should marketers think about the unique roles of…
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Drive mobile conversions with personalized mobile messages
Tips & Tricks
September 26, 2019

5 Ways to Drive More Mobile Conversions This Holiday Season

A look back on 2018: The 2018 holiday season saw an increase of 17.4% in e-commerce sales from 2017 and…
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holiday season guide preview
Tips & Tricks
August 28, 2019

Mobile Messaging Strategies for Your Best Holiday Season Ever

The 2018 holiday season saw multiple days with record-breaking e-commerce sales, increasing 17.4% overall from the previous year. A growing…
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back-to-school pencils
Tips & Tricks
August 27, 2019

Back-to-School Ready: 3 Mobile Messaging Strategies for E-Commerce Marketers

This fall, 54 million children are heading back to school—and they’ll be ready! Households with K-12 and college-aged students are expected to spend $27.8 billion in preparation for the new academic year. While total spend is expected to remain relatively…
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Summer shopping tote with mobile phone
Tips & Tricks
July 2, 2019

The Top 5 Summer Shopping Holidays that Retail & E-Commerce Marketers Should Focus On

For marketers, seasonal holidays present a huge opportunity to drive web and foot traffic and, in turn, increase sales. With five big summer shopping events—like Independence Day, Back-to-School shopping, and more—all in the span of just a few months, marketers…
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Tips & Tricks
June 24, 2019

Prime Day 2019: 3 Ways E-Commerce Marketers Can Stand Out

July 15-16 marks Amazon’s fifth annual Prime Day—a two-day shopping frenzy when the e-commerce giant offers huge sitewide discounts to…
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yellow daffodils
Tips & Tricks
April 17, 2019

Retail & E-Commerce Marketers’ Go-To Guide for Spring’s Billion Dollar Holidays

This year, smartphone m-commerce sales will reach $204 billion, making up over 75% of all US m-commerce sales and 34% of US e-commerce sales. This mobile shopping behavior presents a huge opportunity for retail and e-commerce marketers to drive revenue,…
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Valentine's Day
Tips & Tricks
February 11, 2019

5 Tips for Sending Mobile Messages Shoppers Will Love This Valentine’s Day

In 2018, Americans spent $19.6 billion on Valentine's Day. This year, spending in the US is expected to reach over $20 billion, with 51% of consumers planning to celebrate this special day. As is the case throughout the year, but…
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calendar for 2020
Tips & Tricks
January 16, 2019

The Ultimate 2019 Calendar for Retail & E-Commerce Mobile Marketers

Last year (2018), mobile commerce sales in the US accounted for 39.6% of total retail e-commerce sales. By 2021, mobile…
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