Don't lose sight of your mobile marketing goals! Use this calendar to stay on top of important dates, discover actionable strategies, and track progress.
Last year (2018), mobile commerce sales in the US accounted for 39.6% of total retail e-commerce sales. By 2021, mobile commerce is predicted to dominate, driving 54%—or $659 billion—in online sales. If you don’t have a mobile messaging strategy set in place, you’re missing out on a massive opportunity to drive incremental revenue in 2019 and beyond.
Whether you’re a seasoned pro or new to mobile messaging, prep for the year ahead with this 2019 calendar—created exclusively for retail & e-commerce marketers. Complete with important dates, monthly mobile marketing strategies, and a checklist to help you track your progress, this 2019 planning calendar will help you hit your mobile marketing goals by 2020. Take a peek below at excerpts from January, February, and March. Download the full calendar to see all twelve months, and get ready for the year ahead!
January: Start the year off strong
While you might not think of Martin Luther King Jr. Day as a retail holiday, many brands will utilize the long weekend prior to January 21 to entice shoppers with sales. This year, January 21 is also “Blue Monday,” supposedly the gloomiest day of the year—and retail therapy may be just what the doctor ordered. Start your 2019 marketing efforts off on the right foot by engaging with shoppers via text with a limited-time offer or new product launch.
February: Inspire love for your brand
In 2018, Americans spent approximately $19.6 billion on Valentine’s Day. No matter what gift shoppers are looking for—candy, jewelry, flowers, or something else—mobile messaging offers an effective way for brands to reach shoppers. Show love for your messaging subscribers by sending a mobile-exclusive offer.
March: Plan ahead, don’t leave it to luck
Americans spent $5.9 billion to celebrate St. Patrick’s day in 2018, with food, beverage, and apparel being the top three items purchased. March also marks the start of spring, so consumers are cleaning up and clearing out. Send text messages about limited-time deals or tap into the seasonality to keep shoppers in-the-know about springtime offers they won’t want to miss.