The Attentive Blog

Internet Retailer: Why Text Message Marketing Outperforms Email for Apparel Brand TeePublic

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Internet Retailer interviewed Adam Lasky, Director of Marketing for TeePublic, to learn more about how Attentive has quickly become a top marketing channel for their brand

TeePublic is an online marketplace for discovering art and apparel made by independent artists from around the world. After launching with Attentive in May 2017, TeePublic has seen fast growth in subscribers and message performance that exceeds the click-through and conversion rates of email marketing.

“Everyone has signed up for an email list at one point, or they are kind of dormant or passively subscribed,” Lasky said. “With text messages, we are front and center.”

Here are a few takeaways from the article:

  • TeePublic’s mobile sales since launching with Attentive have grown 47% compared to the same time period one year prior
  • On average, about 1,500 new subscribers join TeePublic’s text messaging program each week
  • Messages sent with Attentive see 25%+ CTRs (vs. 9% for email), as well as 9%+ CVRs (vs. 4% for email).
  • TeePublic also sends automated texts about shipping and delivery updates, and has integrated Attentive with their existing customer support platform to be able to offer support via text.

Read the full article here on Internet Retailer.

March 2018 Events: See you in Seattle & at Shoptalk!

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attentive mobile march events conferences marketing

Here’s where the Attentive team is headed this month:

washington ecommerce summit

March 13, 2018
Seattle, WA

Brian Malkerson, our VP of Sales, will moderate a panel on mobile engagement starting at 2:00 PM with panelists from Paula’s Choice Skincare, Alaska Airlines, and Funko. The group will discuss how they are using solutions like Attentive to personalize the mobile shopping experience and drive conversions.

Interested meeting up with someone from our team at the event? Stop by our booth or request a meeting:

March 18 – 21, 2018
Las Vegas, NV

We can’t wait to be a part of Shoptalk, the world’s largest gathering of industry professionals and tech companies who are shaping the future of retail & e-commerce.

To set up a meeting with us in Las Vegas during Shoptalk, contact

Internet Retailer: After Just 4 Months, Text Messaging Now Drives 14% of Online Revenue for Beauty Brand Kopari

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The beauty brand loved by celebrities like Mila Kunis, Ashton Kutcher, and Karlie Kloss, relies on Attentive to grow sales

Internet Retailer recently sat down with Shannon Murphy, Customer Retention Manager at Kopari, to discuss how mobile messaging from Attentive has created a new, high-impact marketing channel.

Kopari, a coconut oil beauty brand with celebrity investors like Karlie Kloss, Ashton Kutcher, and Mila Kunis, is available through their e-commerce site as well as at Sephora, Anthropologie, and Nordstrom. Since launching with Attentive in October 2017, Kopari has since seen rapid subscriber growth and strong performance.

“You open a text message and you click through to it when you are walking down the street. You can still do that with an email, but people are just used to opening and responding to texts,” said Shannon. “SMS fits in with who our customers are.”

Here are a few highlights from the article:

  • Attentive drove 14% of Kopari’s online revenue in January 2018
  • Text messages sent with Attentive have 38%+ click-through rates, the highest of all of Kopari’s marketing channels
  • Subscriber sign-ups for Kopari’s text message program have grown 65% month-over-month
  • Mobile now accounts for 60% of all of Kopari’s e-commerce sales, up from 53% since launching with Attentive in October 2017

Read the full article here on Internet Retailer.

Attentive Raises $13 Million Investment to Accelerate Growth

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mobile messaging platform

Today, we’re excited to share that Attentive has raised a $13 million investment, led by Bain Capital Ventures along with participation from Eniac Ventures and NextView Ventures.

The funding will be used to scale existing operations, grow our team, and launch new product capabilities that continue to resonate with both marketers and consumers. We believe that messaging is the best way for people to interact with their favorite brands, and we’re excited to be at the forefront of this emerging space in mobile marketing.

Marketers who use Attentive are seeing strong results:

  • On average, Attentive mobile messages have a 30%+ click-through rate.
  • Attentive customers have seen 10x+ higher revenue per message than email.
  • In 2017, Attentive drove more revenue on Black Friday and Cyber Monday than any other marketing channel for select customers.

“As experienced marketing and commerce investors, we are always on the lookout for amazing entrepreneurs who see where the world is headed in advance of the market,” said Scott Friend, Managing Director at Bain Capital Ventures. “We had the benefit of working with Brian and team in their past business and are excited to partner with them once again as they address what we believe is the next huge platform opportunity in mobile marketing—messaging.”

Thank you to our customers, investors, advisors, and partners for your continued support of Attentive!

To learn more, read the full press release here.

February 2018 Events: Join Us!

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Attentive is headed west! Here’s where we’ll be this month:

February 15, 2018
Los Angeles, CA

Our CEO & Co-Founder, Brian Long, will moderate a panel on conversion optimization, starting at 2:50 PM. The conversation will explore how consumer brands like TOMS, TeePublic, Universal Studios, and are shaping the customer journey at every stage using innovative tools like Attentive and creative tactics to drive engagement.

Want to chat with a member of our team at the event? Stop by our booth or request a meeting:

February 26 – March 1, 2018
Palm Springs, CA

Attentive is a proud sponsor of eTail West, an annual summit on the future of e-commerce. We’re excited to join a group of cutting-edge marketers and leaders in retail technology. Stop by and meet us at Booth W23, located in the West Foyer by the entrance to the main sessions. If you’re a retailer interested in attending eTail West, get 25% off your pass with our code ETW18ATTNTVSign up here.

To set up a meeting at eTail West, reach out to us at

Event Recap: #MessageOne NYC

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Conversations on the future of mobile messaging

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We united a group of the brightest minds in mobile marketing in New York City to discuss the future of mobile messaging. In case you missed it, browse photos from our #MessageOne event and check out some highlights:

The State of Mobile Consumer Behavior in 2017 & Beyond

The conversations kicked off with a fireside chat between our CEO, Brian Long, and Kamran Ansari, Venture Partner at Greycroft and Head of Corporate Development at Pinterest. They discussed how businesses need to constantly adapt to the rapidly-changing expectations of today’s mobile-first consumers. Kamran, who led Greycroft’s investment in mobile payments app Venmo, noted that consumers’ comfort with mobile transactions has continued to grow.

Marketer Perspectives on Mobile Messaging

Next, a panel of marketing leaders shared their strategies on using mobile messaging to connect with their audiences in a new way. Jonny Cottone, VP of Business Intelligence at acKnowledge Digital Marketing, discussed how he has seen strong subscriber growth, high click-through-rates, and incremental revenue driven from text message marketing with Attentive. Nitasha Mehta, Associate Director of Reengagement at Boxed (online wholesale shopping site and app), talked about how they use Attentive to send exclusive content and offers to their most loyal users. Hear more from Nitasha and Jonny in this video.

Tirath Kamdar, CEO of TrueFacet (online marketplace for luxury jewelry and watches) emphasized the importance of using mobile messaging as a two-way channel for reaching consumers throughout lifecycle moments with personalized content. Jared Cluff, CMO of Blue Apron (leading meal kit delivery service), spoke about the value of using mobile to alert customers when their package has shipped and to receive feedback after it has been delivered.

Case Study: How TeePublic Uses Text Messaging to Reach Mobile Shoppers

Adam Lasky, Director of Marketing at TeePublic (top online t-shirt retailer) shared his experience of using Attentive to grow a mobile messaging subscriber list and to send highly-engaging messages to shoppers. Adam gave examples of how TeePublic drives sign-ups from their website, and noted that shoppers are extremely willing to say “yes” to receiving text messages from the brand. After signing up, TeePublic shoppers are interacting with messages they receive about new products and promotions, and most importantly, those messages are driving sales. In terms of ROI and value per subscriber, Adam said Attentive subscribers are worth nearly 10x compared to email subscribers.

Rooftop Networking

Next up… happy hour time! Guests mixed and mingled, surrounded by breathtaking sunset views of New York City. We even arranged for the Empire State Building to be lit up in Attentive gold! 😉

Thank you to everyone who joined us! If you weren’t able to make it, we hope to see you at a future #MessageOne event and have you be a part of the conversation on mobile messaging.

Want to learn more about Attentive? Request a demo.

Why E-Commerce Brands Love Text Message Marketing

By | Industry Trends | No Comments

What has changed?

When you think of text message marketing, you might remember a time 5+ years or so ago when you saw a sign that asked you to text a certain code to a number to sign-up for a brand’s text message program. Maybe you were hesitant to sign-up, because you didn’t have an unlimited texting plan on your phone at the time.

If you did sign-up, you still had no way of letting the company know what kind of content you wanted to hear about and how often. You likely only received plain-text messages that sounded robotic and impersonal, without photos or links to more info.

Fast-forward ahead to 2017, and a lot has changed:

  • Unlimited text messaging plans: Cellular plans that include unlimited text messaging are now standard. In a recent survey of over 2,000 US adults, only fewer than 2% did not have unlimited text messaging. Because unlimited plans are now the norm, text messaging has become the most common activity people do on their phones. Nearly 99% of those surveyed said they regularly use SMS/MMS text messaging.
  • People are shopping with their phones more than ever: With the rise of smartphones has come the rise of e-commerce. Most online retailers are now seeing the majority of their site traffic coming from mobile devices. Consumers aren’t just using phones to browse, they’re also buying with them more than ever. By 2020, nearly 50% of US e-commerce sales are expected to come from mobile devices.
  • Email has become saturated: Email is a tried-and-true marketing channel, but its efficiency has been declining over time. Consumers’ inboxes are overloaded with messages from various brands all competing for their attention. Over the last 6 years, email marketing performance has fallen 43% the average marketing email click-through rate for retail businesses in North America is now just 3.1%.
  • App retention is declining: Not only is creating a mobile app a significant investment of time and resources, but it can be challenging (and expensive!) to acquire new users. The average cost per install for shopping apps is now $4.45. Once you have users, it’s even more difficult to keep them coming back. Most consumers turn off mobile push notifications (shopping apps have 63% push notification opt-out rate on iOS) and often delete apps to clear up storage space.

What’s possible now?

Today’s consumers are eager to hear from their favorite brands via text. 98% of those surveyed were interested in hearing from brands about discounts, new products, personalized updates, and more through text messaging. What is different now?

  • A seamless sign-up experience: Thanks to Attentive’s patent-pending “two-tap” sign-up, e-commerce marketers can now quickly and easily drive sign-ups from mobile web, social media, email, and more. Marketers can even A/B test to determine which sign-up promotions are the most effective.
  • Consumer personalization and control: Attentive’s platform gives consumers the freedom to choose what kind of messages they want to receive, and marketers the ability to segment, personalize, and send tailored messages based on CRM and behavioral data.
  • Optimization and proven results: With nearly 100% open rates (…when was the last time you didn’t check a text message?) and 30%+ click-through rates, text message marketing is a fast-growing, high-ROI channel for reaching today’s mobile consumers.

The next generation of text message marketing is here, and now is the time to start connecting with consumers in a new way they’ll love.

Interested in learning more? Request a demo of Attentive.

You’re Invited: Join us for the #MessageOne NYC Summit

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Join us in NYC for #MessageOne, the first event focused solely on mobile messaging-based marketing

See the full agenda and submit your RSVP here.

Messaging represents the majority of time spent on mobile (even more than apps and email). Consumers want to hear from their favorite brands via mobile messaging, and brands are just as eager to figure out how to tap into this new communications channel, make it personal, and drive revenue.

Join us as we explore how businesses can begin to harness the massive opportunity of mobile messaging. Learn from and chat with mobile industry leaders from top e-commerce brands like Boxed, Pinterest, BaubleBar, Glossier, Gilt, Rent The Runway, and more.

We promise you won’t be disappointed in the conversations, delicious food and drinks, and amazing rooftop views.

Seats are limited, so RSVP today to save your spot. Questions? Reach out to us at

New Research Report – Mobile Messaging & Shopping: Consumer Behavior, Q3 2017

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How often do people text? Do consumers want to hear from brands through text messaging? If so, what kind of messages would they be interested in receiving?

These are just some of the questions we set out to answer when we surveyed 2,011 US adults about their text messaging use and preferences.

Our latest research report, Mobile Messaging & Shopping: Consumer Behavior, Q3 2017, provides an overview of consumers’ sentiment and current use of mobile messaging, focused on SMS/MMS text messaging. Key findings include:

– SMS/MMS adoption: Text messaging (SMS/MMS is actively used by 99% of those surveyed.

– Interaction with brands: 97% of consumers surveyed are interested in hearing from brands via text messaging.

– Mobile payments: 93% of consumers surveyed have purchased something through their mobile phones before (through mobile websites, apps, or messaging).

Download the 12-page research report to learn more. Questions? Reach out to us at

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