Mobile Musings

The latest news, insights, & reflections from the Attentive team

Success Stories
December 14, 2018

How Solstice Sunglasses uses Mobile Messaging to Convert Busy Holiday Shoppers

Amanda Sitzer, e-Commerce Manager for Solstice Sunglasses, recently spoke with Internet Retailer about how the brand works with Attentive to engage with busy holiday shoppers where they spend the most time on their phone: text messaging. Solstice Sunglasses, a luxury sunglasses…
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Industry Trends
December 5, 2018

4 Reasons Brands Should Consider a Mobile Messaging Strategy

Text messaging has existed for years, but it has only recently emerged as a new performance marketing channel for retail…
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holiday shoppers mobile phone
Tips & Tricks
November 20, 2018

5 Tips for Reaching Mobile Shoppers This Holiday Season

Each year as the holiday shopping season kicks off with Black Friday and Cyber Monday, consumers enter into a purchase-making…
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Messages We Love
September 4, 2018

Messages We Love: Labor Day 2018 Recap

Labor Day weekend signals the end of summer months and start of the school year. For retailers, this holiday weekend is an opportunity to reach shoppers who are looking to stock up on new apparel, accessories, and more for the…
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Success Stories
August 23, 2018

Supergoop: How Personalized Mobile Messaging Became a Top 3 Marketing Channel

Michael Engert, Head of Direct-to-Consumer Marketing for Supergoop, recently spoke with Glossy about how the brand works with Attentive to engage with shoppers in a familiar way using text messaging. Supergoop, the first protective skincare brand 100% dedicated to SPF,…
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Messages We Love
August 15, 2018

Messages We Love: Mobile Exclusive Offers from CellularOutfitter

The immediacy and mobile-first nature of text message marketing is a natural fit for a brand like CellularOutfitter, an online…
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Events
August 7, 2018

Top 3 Lessons We Learned from CommerceNext 2018

The Attentive team recently participated in CommerceNext, a retail and e-commerce conference in NYC that brought together digital marketers to discuss…
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Industry Trends
August 3, 2018

Back-to-School 2018: What Marketers Should Know

Back-to-school shopping in the US is predicted to reach $82.8 billion in 2018, according to the NRF. The shopping season begins in early July and continues into September, accounting for 20% of all US retail spend outside of the winter holidays. In…
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Messages We Love
July 18, 2018

Messages We Love: New Product Launch from Winky Lux

Luxury beauty brand Winky Lux has a dedicated following of shoppers who love the company's imaginative lip products and commitment…
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