Mobile Musings

The latest news, insights, & reflections from the Attentive team

yellow daffodils
Tips & Tricks
April 17, 2019

Retail & E-Commerce Marketers’ Go-To Guide for Spring’s Billion Dollar Holidays

This year, smartphone m-commerce sales will reach $204 billion, making up over 75% of all US m-commerce sales and 34% of US e-commerce sales. This mobile shopping behavior presents a huge opportunity for retail and e-commerce marketers to drive revenue,…
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Cratejoy's text message for International Women's Day
Messages We Love
March 8, 2019

Messages We Love: Cratejoy’s International Women’s Day Message

International Women’s Day, a day to recognize the social, economic, cultural, and political achievements of women, is celebrated each year…
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tarte text message
Industry Trends
February 27, 2019

How to Create Personalized Experiences with Shoppers (& Drive Revenue) Through Text Messaging

Between the decline in email performance over the last few years, rising social media advertising costs, and the acquisition and…
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Valentine's Day
Tips & Tricks
February 11, 2019

5 Tips for Sending Mobile Messages Shoppers Will Love This Valentine’s Day

In 2018, Americans spent $19.6 billion on Valentine's Day. This year, spending in the US is expected to reach over…
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DMN Awards
Company News
February 5, 2019

Attentive Named Mobile Marketing Company of the Year at DMN Awards

We are excited to announce that Attentive was named Mobile Marketing Company of the Year at the DMN Awards! DMN, which…
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Examples of Personalized Mobile Messaging
Messages We Love
January 23, 2019

Best-in-Class Examples of Personalized Mobile Messaging

Forward-thinking brands are creating mobile marketing strategies to connect with consumers where they spend the majority of time on smartphones:…
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2019 calendar for retail and e-commerce marketers
Tips & Tricks
January 16, 2019

The Ultimate 2019 Calendar for Retail & E-Commerce Mobile Marketers

Last year (2018), mobile commerce sales in the US accounted for 39.6% of total retail e-commerce sales. By 2021, mobile…
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abandoned cart reminders outperform email
Industry Trends
December 17, 2018

Why Text Message Abandoned Cart Reminders Outperform Email

We’ve all been there: we browse online, add items we’re interested in to our cart, and for whatever reason, navigate…
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solstice sunglasses uses mobile messaging
Success Stories
December 14, 2018

How Solstice Sunglasses uses Mobile Messaging to Convert Busy Holiday Shoppers

Amanda Sitzer, e-Commerce Manager for Solstice Sunglasses, recently spoke with Internet Retailer about how the brand works with Attentive to engage with busy holiday shoppers where they spend the most time on their phone: text messaging. Solstice Sunglasses, a luxury sunglasses…
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woman with phone reading mobile message
Industry Trends
December 5, 2018

4 Reasons Brands Should Consider a Mobile Messaging Strategy

Text messaging has existed for years, but it has only recently emerged as a new performance marketing channel for retail…
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